Be visually curious and collect inspiration, everything from everywhere!
Design Sponge: Seeing the World as an Art Director. This is a concept by Ellen Lupton. Design is something you turn on at your desk only after being a design sponge all day and all night! Document the world around you for:
What to Collect:
Designed world
(products, objects, environments, messages, services)
Natural world
(animals, patterns, textures, light, color)
Intersections and patchy assemblages
(erosion on a sign, moss on concrete, human traces in nature)
Incidental moments
(unexpected beauty, awkward designs and vignettes, serendipity)
Theme: Everything from everywhere
Why being a design sponge matters:
Seeing widely lets you see connections. The better your mental library, the more you can combine and remix ideas into new work.